Thursday 14 December 2017

Magazine construction

This is a press explaining the important features of my magazine construction. Many of the decisions I have made have been influenced by my research on Little White Lies Issue 71, which you can see in my previous post.

Little White Lies: Magazine article details


This press shows details from Issue 71 of LWL, featuring the film Call Me By Your Name. These important details are things I want to use in my own magazine double spread.





Making two poster options


These were drafts of the two options: 

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The above poster is a draft of version, which includes 9 different photos. It allows for variety but means that the text is slightly closer together.



This is a draft of version two, with rows of the same photo, which means there are only 4 different photos included. This is closer to the layout of some prints that use the same photos in rows. It also means that the text can spread out more.



After editing fonts, adding the film festival and the lorel wreaths, these were the final two options:



Photos for the new poster


These are the original photos that I am going to use for my poster. I took them against a simple white background, and tried to use similar framing to a photobooth. By taking my own photos it also meant that i could have more options for poses, so the actors could just have fun and be silly like they would in a normal photobooth.

I took one image of Izzy by herself, like the photo she would have taken by herself in the final scene. She wears the same dress and makeup as she did for this scene. When put side by side by the images of them together, it immediately shows that something in the relationship is wrong, especially as she is in a different costume and isn't smiling at the camera.












poster trial with film stills


These were two poster options I thought about using stills from the film. The top is my favourite, and the bottom version I experimented with but didn't think was very striking, though linked more to the title of the film. 



Poster research/influences


In order to construct my poster, I researched into posters for other short films that I liked so I could not only understand the crucial features of a poster, but also what differentiates a poster for a short film to a poster of a feature film.

I began with the posters made for Bertie Gilbert's short films. For most of his short films, he has a very similar layout, and uses stills from the films rather than separate press photographs. 


I liked that for Let It Be the font is flipped sideways, which is something that personally I see very rarely. 



For Rocks That Bleed, I loved that he used stills from the film that had some movement in it: it makes the viewer quite uneasy, especially when coupled with shots drowned in red. It means that the font really stands out against the movement. 

In his posters, he usually just includes the title, the billing block, release date, and 'A Bertie Gilbert Film'. For the second poster, he includes a film festival award with the laurel wreaths surrounding the text, and the names of featured actors in the short film.



Below is the poster for Wes Anderson's Hotel Chevalier.


This short film was a prequel to his feature film The Darjeeling Limited, so it was released alongside it at cinemas. As it wasn't marketed in the same way as his feature films do, the poser is naturally much more paired back. I still felt that this was relevant for my research as it thought that this is a beautiful photograph, and frames the actors well, is edited with a grain effect that reflects the classic style of the Paris landscape, and the colours are really striking. For my poster I want more detail on release dates etc., but I still really liked the way this poster was put together.

Below is the poster for The Darjeeling Limited. This is most likely not the main version of the poster that was used in advertising, but is again a much more paired down version, similar to how you would market it if it were a short film. I particularly liked how they used the brown frame and featured the film festival awards.



This is the poster for Mahalia Belo's 'Volume'. This is an incredibly strong still from the short film, and I really like how they have positioned the film festival awards and the film title. 


The structure for my poster will be most similar to the Rock That Bleed poster, as I am keen to include lots of detail on the cast, film festival awards and a billing block, without overwhelming the poster. I will not include a tagline that is frequently used in feature film posters, as after my research I can see that this is very rarely, if ever, used for a short film poster.