Evaluation Question 4

Who would be your audience for your media product?

F.L.

We had a screening of our film to an audience of 14 people, 7 men and 7 women, all in the age range of 15-25, and asked them to fill out a questionnaire about our film. Having this audience worked really well as this was our target audience anyway, so their feedback would likely represent how our demographic may also feel as a whole.

Summary of feedback:

When asking about gender of protagonists, 3 prefer female protagonists, and the rest don’t mind. It was useful to know that for most people it didn’t matter either way, but it was also clear to see that people would like to see more women in lead roles.

It was good that the majority of our audience recognised that our film is part of the thriller genre, with the opening also developing some of the tropes of psychological and crime thrillers, and horror movies.

When asking about what the plot of the opening was, most people understood the dynamic of the relationship between two characters, and most recognising that the coffee scene and the scene with the knife was in the past. All of the viewers knew that the man getting coffee with the female protagonist was the man that she later calls.

We asked our audience what their favourite part of the opening was to see what really drew people to our film. 7 people preferred the way the film was shot, the bus stop scene in particular, with the stylised mood shown through the lights. 1 person said that the clarity of our shots made our work look very professional, and not cliché, which our social-realism themes contributed to. 3 people said the flashback scenes were their favourite, as they brought a lot to the mood of the opening. 1 person thought the casting stood out too. 3 people liked the sound the most, as it added to the general tone of the opening, with 1 person specifically mentioning how the unanswered call tone at the end was especially creepy.

For some of our viewers, which some mentioned in the penultimate question about what they would change, the ending was quite confusing. When we asked our audience to summarise the plot, some didn’t know who had been killed, or who was the murderer in the final flashback. However, we still think this is a positive: our aim in the second flashback in red was to make it ambiguous as to who the killer and the victim were due to the use of black gloves to conceal identity and focus on the movement of the knife. By leaving questions unanswered at the end of the opening we hoped people would want to keep watching the film, which is exactly what we achieved: 100% of our viewers said they would keep watching the film in our questionnaire.